Our Story

At The Yellow Yarn, every thread carries a story. A story of hands that weave, traditions that endure, and homes that come alive with warmth and character.

We began with a simple vision: to celebrate the timeless craft of rug making while empowering Indian artisans who have carried this heritage forward for generations. Each rug is not just décor—it is a piece of art, woven with patience, skill, and love.

✨ Why Yellow?

Yellow symbolizes hope, creativity, and joy—the very emotions we want to bring into every home through our rugs. Just like a golden ray of sunlight, our rugs brighten spaces and create a sense of belonging.

🧵 The Craft

Every Yellow Yarn rug is:

• Handmade with care using natural fibers like jute and wool.

• Sustainable by design, ensuring minimal environmental footprint.

• Unique in character, as no two rugs are ever the same.

Our artisans work with age-old techniques passed down through families, blending tradition with modern designs to create rugs that are both authentic and contemporary.

🌍 Our Purpose

By choosing The Yellow Yarn, you are not just buying a rug—you are supporting:

• Artisan livelihoods in rural India.

• Sustainable practices that respect nature.

• Cultural preservation of weaving traditions.

We call our artisans “Threadkeepers”—guardians of the craft who weave not just rugs, but the stories of their lives into every pattern.

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👉 Together, let’s make every home warmer, every corner brighter, and every floor a little more meaningful—with The Yellow Yarn.